Coaching Services
At Walter Endurance Co., I help runners become stronger, more resilient, and faster through a combination of evidence-based running and strength coaching. Whether you want a structured plan, expert guidance, or fully integrated coaching, there’s an option to match your needs.
60-Minute Training & Performance Audit
$199 CAD (one-time)
A comprehensive performance review designed to provide clarity, direction, and expert insight into your training.
Whether you’re preparing for a goal race, struggling with a plateau, or looking to train more effectively, this session will help identify your biggest opportunities for improvement and provide a clear path forward.
What’s Included
• Review of your recent training, racing history, and goals prior to the call
• 60-minute one-on-one consultation
• Detailed analysis of your current training approach
• Identification of key performance limiters and areas for improvement
• Race planning and training recommendations
• Strength and conditioning recommendations where appropriate
• Post-call summary outlining key findings and action steps
Best For
Runners who want expert guidance, a second opinion on their training, or a structured plan for improvement without committing to ongoing coaching.
Outcome
You’ll leave with a clear understanding of what is currently limiting your performance, what changes will have the greatest impact, and how to move forward with confidence in your training.
Integrated Run + Strength Coaching
Flagship Coaching Service
$299 CAD / month
A complete coaching solution that integrates endurance training and strength development into one personalized performance plan. Every aspect of your training is managed to help you perform at your best, build long-term durability, and train with confidence.
What’s Included
• Fully personalized running program delivered through TrainingPeaks
• Individualized strength and conditioning program
• Weekly training review and plan adjustments
• Race planning, pacing guidance, and event preparation
• Integrated management of running and strength training loads
• Unlimited coach communication and support
• Ongoing performance monitoring and progression planning
Best For
Committed runners who want a fully individualized coaching experience and the highest level of support. Ideal for athletes pursuing performance goals while building strength, resilience, and long-term consistency.
How It Works
Schedule a discovery call to discuss your goals, training history, and coaching needs
Complete the athlete intake form and onboarding process
Receive access to TrainingPeaks and your personalized training plan within 48 hours
Train with ongoing coaching, feedback, and program adjustments designed around your progress, recovery, and schedule
- TrainingPeaks Premium subscription included
Personalized Running Coaching
$199 CAD / month
Individualized run coaching designed to help you train with purpose, stay consistent, and perform at your best on race day.
What’s Included
• Fully personalized running program delivered through TrainingPeaks
• Weekly training review and plan adjustments
• Ongoing coach support and communication throughout the week
• Race planning, pacing guidance, and event preparation
• Training load and recovery management to support long-term progress
Best For
Runners preparing for a 5K, 10K, half marathon, or marathon who want expert guidance, accountability, and a structured training plan tailored to their goals and lifestyle.
How It Works
Schedule a discovery call to discuss your goals and training background
Complete the athlete intake form and onboarding process
Receive your personalized training plan through TrainingPeaks within 48 hours
Train with ongoing coaching support, feedback, and adjustments as your fitness develops
Performance-Based Strength & Conditioning
$149 CAD / month
Individualized strength coaching designed to complement your running, improve performance, and build long-term durability.
What’s Included
• Personalized strength training program delivered through TrainingPeaks
• Exercise selection tailored to your goals, experience, and available equipment
• Progressive strength development and structured programming
• Monthly program reviews and updates
• Exercise technique guidance and coaching support
Best For
Runners who already have a running plan and want expert strength programming to improve performance, increase resilience, and reduce injury risk.
How It Works
Book free discovery call – complete athlete intake
Receive access to TrainingPeaks
Your personalized strength program is delivered within 48 hours
Programs are reviewed and adjusted monthly based on progress and feedback
**In person coaching available in Toronto only
Structured Self-Guided Programs
$49–99 CAD (one-time purchase)
Pre-built, evidence-based training plans designed for runners who want a clear roadmap without coaching support.
Options include:
- 5K / 10K plans
- Half marathon plans
- Marathon plans
- Strength training plans for runners
What’s included:
- Fully structured TrainingPeaks plan
- Weekly training progression
- Pace and intensity guidance
- Designed using evidence-based endurance principles
Best for:
Self-motivated runners who want a proven plan to follow independently.
What to expect next?
Step 1- Book a FREE 15 MINUTE discovery call
We begin with an initial consultation to discuss your goals, training background, current routine, and any challenges you may be facing. This allows us to better understand your needs and determine the best approach to help you progress with structure and confidence.
Step 2- Choose the right service
Based on your goals and level of support required, we’ll guide you toward the most appropriate service — whether that’s a one-time performance consultation, individualized coaching, or a structured training plan. Each option is designed to provide clear direction and purposeful progression.
Step 3- Start your training journey
Once your program is in place, you’ll begin following a structured plan tailored specifically to your goals, schedule, and experience level. Ongoing support, feedback, and training adjustments ensure you continue progressing consistently while building long-term performance and resilience.